Web Content Writing with Your Business Goals in Mind

Strong website written content can make a world of difference for your business.  It will show your readers that you are an expert in your field and deserve their trust.  In addition, it can boost your website ranking, increase site traffic, and produce new leads.

Still many site owners insist on quickly posting content just to ‘get it done.’  Then, they leave their site alone for months at a time and question why it’s not producing new leads.  They may be doing more harm than good!  Google penalizes sites that contain duplicate, stale, or poor writing with low search engine results.

Quality website writing should:

  • Be free from grammatical or spelling errors
  • Include original content that is updated regularly
  • Contain a strong headline to spark interest
  • Provide action steps for your reader to apply what they’ve learned
  • Answer questions commonly asked by your audience
  • Use accurate facts and reliable information sources
  • Create new and engaging questions for the reader
  • Make use of photos and videos
  • Be like a woman’s skirt – long enough to cover everything but short enough to be interesting

Krafted Writing Experience

I began honing my writing skills at a young age as illustrated by my reception of a Scholastic Gold Key Writing award.  Years later, I developed my academic writing skills while studying for my Bachelor’s and Master’s degrees at Penn State University.

Most recently, I have worked for several years with a fitness equipment company that has hired me to write regular product reviews, blogs, and general site content.  The sites’ owner declared, “Her writing work has resulted in a tremendous increase on my sites’ organic traffic.”  (Brad Heath for Treadmill-Ratings-Reviews.com and Fitness-Equipment-Source.com)  During this time, I have made regular use of best SEO practices to incorporate keywords and best web writing practices.

I am specially qualified to help you write content for the equine, fitness, or Earth science industries. Read more about my experiences within these industries here.