Strong Writing Needs Solid Research
My research services have helped writers through the years develop their arguments, find key facts, and save energy during the writing process. Google is an incredibly powerful tool to help the curious find information about a wide variety of topics online. I make specific use of tools like Google Scholar, PubMed, and trusted publications to find reliable information and statistics.
In addition, I have worked with company owners to simply brainstorm new ideas or marketing approaches to make the most of your online message. Learn more about my research process here.
Here are some of my qualifications:
- Bachelor’s and Master’s degrees from Penn State University, a top research institution.
- Practical research experience studying earthquakes in the Aleutian Islands.
- Listed as a contributing author on a study funded by the National Science Foundation.
- 4.0 GPA in Master’s degree program.
- A strong science and math background including: Geology, environmental science, sustainability, energy, natural resources, biology, chemistry, physics, astronomy, meteorology, oceanography.
- Completion of American Writer’s and Artist’s (AWAI) Research Specialist instructional course.
During my research work, I will:
- Find the latest scientific studies to support your sales point.
- Check national newspaper publications with articles about your topic.
- Search for celebrity endorsements that will appeal to your customer
- Visit brick-and-mortar libraries for resources that can’t be found online
- Answer communications quickly and provide regular updates on research progress.
- Organize research-deliverable document in an easy-to-read manner.
- Brainstorm blog topic ideas, link-building strategies, or new site design approaches.
“I can’t tell you how long I’ve been waiting to find a researcher who is not only good at what they do, but who understands what copywriters need. You are a RARE find. I think once the full-time health writers find out about you, you’ll be booked up solid… just as long as you leave some time for me!”
Jeff McGeary – AlSearsMD.com
“I personally have used – and will continue to use – Rachael’s research services and can tell you she is TOP NOTCH.”
Sean McCool – “Rise Up Champion” Lifestyle Coach
“I finally finished reading your other option research. Great job! It was a real home run!…The research you did was great. I think the sales letter will come together really well.”
Brett Comeau – Comeau Web Copy
“Direct response copy relies on proof, and Rachael gave me exactly the info I needed (with references)–later the SAME DAY. She covered all the bases and hit several home runs, finding information I thought would be impossible to locate. For the most complex info she attached the source docs, so I could take a closer look.”
Tricia Geib – Geib Direct
“Rachael at Kraft Research Services is a God-send and has saved me a ton of time and money. She communicated effectively, she provided high quality research in lightning fast time, and I will definitely use the service again and again. I will gladly outsource my research to KRS!”
Michelle Hill – Winning Proof