Boost Your Website Traffic with Blog Articles
Back in 1996, Bill Gates declared that “Content is King.” His words hold true twenty years later. Regular blog posts are one of the best ways for online businesses to increase site traffic, strengthen a brand, and generate trust within a customer base.
But let’s face it – blog writing can be a pain in the rear end! Many clients start out with good intentions, but over time, their postings become less and less frequent.
It’s like shooting yourself in the foot. Blogs are pretty important!
A study found that 81% of U.S. online consumers trust information and advice found in blogs. Companies who blog regularly have 97% more inbound links which is one of the keys for boosting site rank. Finally, B2B marketers who use blogs generate 67% more leads through their use of blogs.
What Makes a Strong Blog?
High-quality and engaging articles will allow you to provide valuable information to your customers so they see you as an expert in your field. Plus, more blog articles on your site will create more pages for search engines to crawl for a higher site indexing.
A strong blog will do the following:
- Solve problems for readers so they are more likely to become loyal customers.
- Promote sharing on social media by posting engaging articles and strong images.
- Post articles on a consistent schedule so that readers visit regularly.
- Allow readers to post comments to create a conversation.
- Include strong keywords and headers for proper site optimization.
Blog Writing Testimonials
“Her writing work has resulted in a tremendous increase on my site’s organic traffic.”
I have had the wonderful opportunity to work with Rachael Kraft on a variety of projects starting back in the spring of 2013. I originally hired her to help with SEO link building for my horse trailer company. She continues this work today with a project called Horse Rescue Corner that she created to serve the duel purpose of creating back-links for my business site and bringing awareness to the issue of horse abuse and neglect nationwide. This continues to be a highly successful campaign in which Rachael deserves 100% of the credit.
Over time, I recognized that she was and continues to be a huge asset to my company. So I enlisted her to update written content and write bi-monthly blog articles for my company’s website. Her highest performing blog article received 6,100 unique page views (73.02% total traffic) in its first twenty-four hours, 24,001 unique page views (73.55% total traffic) in its first three days, and 35,801 views (22.45% total traffic) in its first three months. Her writing work has resulted in a tremendous increase on my site’s organic traffic.
When I purchased a pair of fitness equipment review websites in the Spring 2015, I once again turned to Rachael as what I consider to be a trusted advisor and team member. She traveled with me to several fitness equipment manufacturing sites nationwide where she helped with video production and video editing. In person, she carries herself professionally and is an excellent representative on behalf of our company. Next, she managed the fitness and nutrition blogs on my two sites writing bi-weekly articles. As it turns out, she is a natural born fitness equipment review person! I thought her work exceeded my expectations.
Brad Heath, Double D Trailers Custom Horse Trailers & App-Crafters Fitness Review Websites
“That is an amazing letter. I love it! You are a very talented writer and I think this will melt their hearts!!! Thank you so much!!!”
Annette Garcia, Coachella Valley Horse Rescue